Yves Saint Laurent

Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom, setting a first critical step in the modernization of fashion and revolutionizing the socio-cultural landscape. Throughout the years, the House kept true to its identity of absolute modernity and today it is one of the most prominent fashion houses of the twentieth century.